Bio

I'm an Assistant Professor at the Department of Management Science at Antai College of Economics and Management, Shanghai Jiao Tong University. Between 2023 and 2025, I was a Postdoctoral Associate at the Olin Business School, Washington University in St. Louis, under the mentorship of Professor Dennis Zhang . In 2023, I earned my Ph.D. in Management Science and Engineering from Tsinghua University, where I was advised by Professor Zuo-Jun Max Shen. Earlier, in 2018, I received bachelor’s degrees in both Industrial Engineering and Business Administration, also from Tsinghua University.

My research provides innovative solutions to the challenges faced by online platforms, using real data from industry and data-driven causal methods. I specialize in integrating structural modeling, machine learning, and artificial intelligence to complement field experiments and reduced-form analyses.

Publications

Published Papers

The Impact of Social Nudges on User-Generated Content for Social Network Platforms
Zhiyu Zeng, Hengchen Dai, Dennis Zhang, Heng Zhang, Renyu Zhang, Zhiwei Xu, and Zuo-jun Max Shen
Management Science 69.9 (2023): 5189-5208
[Paper]

Papers under Review

The Value of Customer-Related Information on Service Platforms: Evidence From a Large Field Experiment
Zhiyu Zeng, Nicholas Clyde, Hengchen Dai, Dennis Zhang, Zhiwei Xu, and Zuo-jun Max Shen
Major revision at Manufacturing & Service Operations Management
[Paper]

The Impact of Recommender Systems on Content Consumption and Production: Evidence from Field Experiments and Structural Modeling
Zhiyu Zeng, Zhiqi Zhang, Tat Chan, Dennis Zhang
Major revision at Management Science
[Paper]

Working Papers

Personalized Policy Learning through Discrete Experimentation: Theory and Empirical Evidence
Zhiqi Zhang, Zhiyu Zeng, Ruohan Zhan, Dennis Zhang
Targeting Management Science
[Paper]